🚨 I’ll be live at 11:30 a.m. ET with Jack Carter🚨
 We’ll discuss how last week’s flush out presents new opportunities to start pulling income from the market and more [tap to join us for Market Masters]!
I’ll level with you about a decision I made on Amazon (AMZN) heading into earnings last week because it’s a great lesson.
While a lot of traders were piling into options, I went the opposite direction — and after the numbers dropped, I’m glad I did.
I picked up 10 shares of Direxion Daily AMZN Bull 2X Shares (AMZU) at $32. When it pulled back to $27, the position was down around 15%.
That stinks, but I wasn’t sweating it. I kept the size light, and this felt like the kind of move that can come back. It wasn’t a major issue for me because holding shares gives me room to sit through volatility without the clock working against me.
If I’d taken the same directional shot with calls, the story would have looked very different. With the post‑earnings implied volatility crush, I would’ve been staring at a 90% loss instead of a small drawdown.
When a Pullback Actually Improves the Setup
Amazon has spent about 15 months grinding sideways, doing a whole lot of nothing. But the deeper pullback created a more interesting pattern than I expected. The initial setup was targeting around $265, but the updated structure points much higher — about $365, with the possibility of hitting $435 if things get spicy.
That shift matters. It changes the risk‑reward profile and opens the door for a much larger move than the one I was originally trading for.
Sure, the stock is still under the Daily Roadmap line, which keeps things technically in a downtrend. But if it can reclaim that level, the whole picture sharpens fast.
Why Leverage Made More Sense Than Options
Because I’m using a 2X leveraged ETF, that upside target becomes even more compelling. A move of roughly 110% in AMZN translates closer to 220% in AMZU, which pushes it toward the mid‑$80s.
And since there’s no expiration date, I don’t have to worry about theta chewing the position to pieces while the chart works itself out.
That’s exactly why I leaned into leverage instead of options. Market conditions were shifting, momentum had potential, and using a leveraged ETF gave me a way to ride that shift without a ticking clock.
If this starts getting going, I want to be on it — but in a way that lets me stay in the trade long enough for the setup to actually play out.
I’ll sit through a temporary $50 pullback for the chance at a move that’s multiple times that size. If the pattern breaks, fine. But if it doesn’t, the payoff is worth the patience.
Jeffry Turnmire
Jeffry Turnmire Trading
I host my Morning Monster livestream at 9:15 a.m. ET each weekday on YouTube, and then 30 Minutes of Awesome at 5 p.m. ET each Tuesday!
Please check out my channel and hit that Subscribe button!
You can also follow along and join the conversation for real-time analysis, trade ideas, market insights and more!
- Telegram:https://t.me/+6TdDE7-F6GlhMmJh
Important Note: No one from the ProsperityPub team or Jeffry Turnmire Trading will ever message you directly on Telegram.
I’m just a regular dude in Knoxville, Tennessee: a husband, father, civil engineer, urban farmer, maker and trader.
I’ve been at this trading thing with real money for 20-plus years, and started paper trading over 35 years ago. I have a knack for making some epic predictions that just may very well come true. Why share them? Because I like helping other people — it’s the Eagle Scout in me.
*This is for informational and educational purposes only. There is inherent risk in trading, so trade at your own risk.
P.S. Why Smart Traders Keep Close Tabs on the CBOE
Stalking the CBOE will always be a net positive.
I keep my eyes peeled for updates, adjustments, and new developments because with each change, there’s opportunity.
For example: Thanks to this simple document…
I’ve been using an options-trading algorithm that’s completely altered how I approach the markets…
This algorithm finds opportunities for 50% gains — or more — in just 60 minutes…
And not just once a day but up to 10 TIMES EVERY SINGLE DAY!
Granted, there were smaller wins and those that did not work out, but this isn’t a one-off occurrence. It’s what I’ve been seeing consistently for months.
The secret? Focusing on just three tickers at a time.
These options are so sensitive to price changes that even tiny moves can lead to significant gains.
And while I can’t promise future returns or against losses, I’ve put together a short rundown of how you can start using them to take advantage of these tiny shifts in the market.
Check This Out Before It’s Gone!
We develop tools and strategies to the best of our ability, but no one can guarantee the future. There is always a risk of loss when trading past performance is not indicative of future results. From 7/10/24 – 1/12/26 the result was a 74% win rate with an average hold time of less than 24 hours on the underlying stock.
