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There are plenty of ways a stock can take a hit.
Bad earnings. Sector rotation. A surprise regulatory headwind.
But it’s rare to watch a company get absolutely hammered because one of its own executives went on a rant saying the product wasn’t real chicken, wasn’t real soup — basically just trash.
That’s what happened with Campbell’s Soup (CPB). And the fallout was immediate. They fired him, of course, but even with the problem “handled,” the company still had earnings coming up the next morning — and the setup looked rough.
The Damage Keeps Rolling
I recommended puts on CPB right after that insider blowup, and honestly we probably should have held them longer. The sell-off didn’t stop.
When I checked the chart again right ahead of earnings, it still looked bad. And the timing made it even stranger. We had winter — the exact period when soup stocks usually get a natural boost.
You’d think they would go up because everybody buys soup when it’s cold, but it just didn’t work out too well for them.
When a high-level exec torches the brand from the inside, it’s not just a one-day story. It sticks. And the market doesn’t forget.
Why This One Mattered
This wasn’t some random analyst downgrade or a competitor taking a shot. This was the COO — someone who knows exactly what goes into the product — trashing it.
That kind of credibility hit doesn’t get fixed by a press release or a marketing pivot. It takes time, if it even recovers at all.
So while the rest of the market was focused on macro chatter and rate expectations, CPB was still cleaning up after an insider who managed to do more damage in one outburst than most external critics could accomplish in a year.
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Geof Smith
Geof Smith TradingÂ
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P.S. Why the Price of Silver Could Rise Steeply
The pressure is on Fed Chair nominee Kevin Warsh to drastically lower interest rates.
Historically, this directly impacts silver prices and I doubt this time would be an exception.
I already have plans in place to play this move while it happens…
Disclaimer: We develop tools and strategies to the best of our ability, but no one can guarantee the future. There is always a risk of loss when trading past performance is not indicative of future results. Since LIVE trading began on 9/18/25, there have been 18 trades, with 15 winners and three still open, continuing the undefeated streak. In LIVE trading, the average return has been 32.05% and the average hold time has been 16 days.Â
