As we kick off 2025, two giants are capturing the attention of traders everywhere — Amazon (AMZN) and Apple (AAPL). Both stocks have been staples in portfolios for years, but with the market entering a year of uncertainty following two bullish years, the question becomes: which stock has more room to rally?
Amazon: The Comeback Story
Amazon has shown significant strength recently, with a notable breakout on my weekly momentum indicator, Apex, which tracks abnormal weekly breakouts to identify strong opportunities — Amazon has a profit target of $254.75, a potential upside of over 13% from its current price near $220.
The company’s performance aligns with its position in the Consumer Discretionary sector, which is currently the top performer in terms of relative strength and seasonality.
Historically, Consumer Discretionary stocks shine in January, giving Amazon a strong tailwind. Combine that with its resilient business model — spanning e-commerce, cloud computing and advertising — and you’ve got a bullish case for continued upside.
Apple: A Seasonal Powerhouse
Apple has a different but equally compelling setup. The tech giant enters its “hotspot” zone on Jan. 6, a period where it has historically performed exceptionally well.
Data shows that between Jan. 6-12, Apple has delivered gains 100% of the time over the past decade, with an average stock return of 2.7%. Options traders might find even more to like, as options returns during this period have averaged 54%.
While Apple has struggled in the short term — down over 2% today — its long-term prospects remain solid. Apple is a leader in the Technology sector, which also boasts strong seasonality for January. That combination makes it a prime candidate for a bounce back, especially after its recent pullback.
The Verdict
Both stocks present compelling opportunities, but the choice depends on your trading style. Amazon’s momentum and alignment with sector strength make it a strong pick for traders looking to ride a potential multi-week rally. On the other hand, Apple’s seasonal reliability offers a shorter-term play with high historical success rates.
For my part, I’m keeping both on my radar.
The beauty of trading is that opportunities can emerge in unexpected ways — and as always, the key is to stay flexible and stick to the data.
Whether you’re leaning toward Amazon, Apple, or both, keep your risk management tight and your eyes on the charts. Here’s to making 2025 another year of profitable trades!
Graham Lindman
Graham Lindman Trading
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*This is for informational and educational purposes only. There is inherent risk in trading, so trade at your own risk.
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