Anatomy of a Great Trade: Deep Value – HSY

by | Apr 19, 2024

When we think of big moves, we don’t usually think of boring consumer staples companies.

Tech is where the growth is.

It’s not in chocolate.

Or so it would seem.

But that’s not always the case.

Sometimes boring companies we see every day at the grocery can move quite a bit.

Take Hershey (HSY) for example.

Back in January 2021, HSY closed above the 12-month simple moving average two months in a row.

That could’ve been our entry.

What happened next?

It went from our entry at $153 all the way to our exit (when price closed below the 12-month simple moving average) at $232.

And keep in mind, we would’ve been paid a dividend all along the way.

Life is like a box of chocolates.

And sometimes, big moves are like that, too.

Happy trading,

— Scott Welsh

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