End of an Era

by | May 21, 2024

Unless you’re a soft drink addict, it might not seem like a big deal, but McDonald’s recently announced that they would begin phasing out self-serve drink stations.

The chain claims it’s an attempt to make the experience consistent for whether customers dine-in, drive-thru or use the McDonald’s app.

But when we heard that the company will let franchisees of individual restaurant locations decide to keep or end free drink refills, we couldn’t help but think additional revenues were part of the decision-making process.

While this might not seem to be a big deal on the surface, McDonald’s tends to be a market leader in the fast food space and we could soon see the changes that the chain chooses to implement rippling out to competitors.

If you’re looking to get one last free drink refill at your local McDonald’s, you’ve still got a bit of time. The company says it will take all the way to 2032 to completely roll out the changes.

McDonald’s Stock

Meanwhile, our own Jeffry Turnmire tells us that MCD stock is sitting right on support with no high-probability move at the moment.

A move above his proprietary Roadmap Line — currently at about 280 — could see the stock shoot upward, while a break below 260 could see the stock break down.

Have a look at his chart here.

As Jeffry always warns: don’t make a move before the high-probability setup happens, so be sure to keep a watchful eye on MCD.

— The Prosperity Pub Team

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