Quick update on BYRN. If you haven’t been following along on our journey with Byrna, it’s a stock I first talked about in March of this year on Publisher’s Roundtable and have been updating you on all year.
Well, last week, it surged to a high of $25.49, and this morning it hit a new high of $26.41.
That caps off a pretty impressive run with the stock jumping 318% year-to-date.
Naturally, the big question is: Where does it go from here?
A Look Back at BYRN’s Highs
Now, I’ve been following BYRN all year, but this isn’t the first time it’s hit impressive levels.
Back in August 2021, it reached a peak of $30.55 — the highest level seen in over 14 years.
And if you go even further back, its true all-time high was exactly $40.00, way back in January 2007.
My Take on BYRN Right Now
Here’s the thing: BYRN’s rise this year has been nothing short of incredible. But with a 300% gain, it wouldn’t surprise me to see the stock pull back to the $19–$20 range.
That’s not a bad thing — pullbacks are a natural part of how markets work. Stocks don’t just go straight up; they take a breather to consolidate before potentially making their next move.
For now, I think BYRN is worth holding. It’s on a tear, and it’ll be interesting to see how it performs over the next few months.
Breaking through $30.55 would be a big deal, and if it ever takes out its all-time high of $40.00, that would be something to see.
Why Is BYRN Rallying?
BYRN’s products are a big part of what’s driving this momentum.
If you’re not familiar, they specialize in non-lethal self-defense tools like the Byrna gun — think of it as a high-tech paintball gun for personal protection.
It’s gaining traction not just with everyday people but also with law enforcement and even foreign armies. That kind of appeal has investors paying attention, and — this year, at least — it’s been reflected in the stock price.
What’s Next for BYRN?
Here’s what I’m watching: Can it hold above $25 and make a serious run at it’s previous high of $30.55? And if it does, could we even see $40.00 on the horizon?
While those are exciting possibilities, I’m also keeping an eye out for a potential pullback. As I said, a dip to $19–$20 wouldn’t surprise me, but that’s not a bad thing — it’s part of how markets build a foundation for future moves.
For now, the key is patience. Whether you’re already in the stock or just watching from the sidelines, the next few months will tell us a lot.
And as always, managing your risk and keeping a level head are just as important as watching the numbers.
Let’s see where this goes from here.
— Geof Smith
P.S. Alex Reid claims that you’ve got 8 days to move your money before a shockwave, the likes of which we haven’t seen since 1972 could hit the market. I just hosted a presentation with him today to get him to share all the details. Check it out right here.
