Gold in the hills

by | May 13, 2025

Back when I was younger, I thought gold was an investment for older folks.

Maybe it was because I constantly saw it advertised by 70-plus-year-old actors from some show I’ve never heard of.

Maybe it was because those ads were running during daytime soap operas or on FOX News…

Or maybe it was because I was just too poor to afford any gold myself 😂

Whatever the case, gold seemed distant and more or less irrelevant to me for much of my life.

But now that I work with ProsperityPub, I’m seeing gold in a whole new light…

And apparently, I’m not alone.

Take a look at this fascinating new survey from Gallup:

This survey asked Americans what they believe is the best long-term investment among six categories: real estate, gold, stocks/mutual funds, savings accounts/CDs, bonds, and cryptocurrency.

Perhaps unsurprisingly, real estate is a distant number one, but its supremacy has slipped some since 2021.

The biggest riser in recent years? Gold.

In fact, it’s now surpassed even stocks and mutual funds and sits firmly in the #2 position.

Maybe that’s no surprise given the meteoric rise in gold since late 2022:

Americans are waking up to the reality that the real estate market is a mess and the stock market is unpredictable, but, as of now, gold seems like the only sure thing.

It’s a really interesting mindset shift.

But I think most of these folks are probably missing one of the true greatest strengths of gold.

Thanks to ETFs like GLD and other tickers, Gold is no longer an asset you have to buy in bulk and bury in the backyard, a la Ron Swanson.

(That’s the second time in two days that I’ve included Ron in a newsletter. Wonder if we can make it the whole week?)

Gold is now an actively tradeable asset, and some of the best ways to play it are through trading strategies that weren’t always available in previous generations.

Some of our experts have built unbelievable strategies that do this, including Geof Smith’s 20-0 Gold Stream Alerts (it’s undefeated since he started trading it back at the start of December).

I’m proud to work with them.

And they’re making me see that maybe gold isn’t such an “old school” asset anymore.

There’s a brand new wave of gold investors and traders, and the opportunities right now are endless.

To your prosperity,

Stephen Ground

Editor-in-Chief, ProsperityPub

P.S. Gold may be up and oil, well, it’s definitely down. But Geof Smith has developed this genius way to play it every single week.

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