GameStop (GME) is back in the headlines — not because it’s reinventing retail, but because it’s betting its future on Bitcoin.
In a move that feels more desperate than strategic, the company announced it’s adding Bitcoin to its balance sheet. The board of directors unanimously approved the decision, aligning GameStop with a small but growing list of firms adopting crypto as a Treasury reserve asset.
But make no mistake — this isn’t some visionary leap forward. It’s a shot in the dark.
Same Hype, Different Day
This is GameStop we’re talking about. A company that’s repeatedly capitalized on hype cycles to delay an inevitable reckoning. We’ve seen this story before — the stock spikes, retail traders swarm in, and then it all falls apart.
Look at a long-term chart. It’s nothing but a string of failed rallies followed by brutal drops.
They’re not even pretending to be a retailer anymore. The pivot away from video game sales into crypto investing is a clear signal the core business model is broken.
And while the idea of using Bitcoin as a reserve asset might appeal to crypto bulls, it raises serious questions about GameStop’s long-term viability. What do they actually do now besides hold crypto and hope it appreciates?
Be Careful Chasing the Pop
Could the stock bounce? Sure. Hype alone can drive GME back toward the $30 to $36 range.
But anyone trading this name needs to understand what they’re dealing with — a company without a clear revenue engine or business plan, betting its war chest on one of the most volatile assets in the world.
This isn’t about conviction in blockchain or decentralized finance. It’s about survival. GameStop’s crypto gamble may generate headlines and sucker in momentum traders, but the underlying fundamentals haven’t changed. If anything, they’ve gotten worse.
Adding Bitcoin doesn’t fix broken revenue. It doesn’t build supply chains, attract new customers or create sticky margins. It just buys time — and maybe a little attention. But the long-term trend here is clear. GameStop pops on headlines, then plummets when the hype wears off. Over and over.
If you’re looking to trade it, fine — just understand the risk. This isn’t an investment. It’s a game of hot potato, and you don’t want to be the one left holding it when the music stops.
Jeffry Turnmire
Jeffry Turnmire Trading
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I’ve been at this trading thing with real money for 20-plus years, and started paper trading over 35 years ago. I have a knack for making some epic predictions that just may very well come true. Why share them? Because I like helping other people — it’s the Eagle Scout in me.
*This is for informational and educational purposes only. There is inherent risk in trading, so trade at your own risk.
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